Contemporary Marketing
Louis E. Boone
Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
Κατηγορίες:
Έτος:
2015
Έκδοση:
11
Εκδότης:
South-Western Pub
Γλώσσα:
russian
Σελίδες:
1040
ISBN 10:
0324185103
ISBN 13:
9780324185102
Αρχείο:
PDF, 38.00 MB
IPFS:
,
russian, 2015